For us, knowing your necessities and expectations is crucial to elaborate a successful product for both ends.
In this first step, we are going to ask you about colours, sponsors, schedule and more related to your vision on the project. With this approach, we grant that you are heard and your context is a substantial asset for us to cover your needs successfully.
Furthermore, we will provide our insights to your requirements based on our experience to set realistic and efficient expectations and results.
Additionally, the terms and conditions will be discussed in this stage such as scope, number of revisions and feedback rounds, number of proposals, deadlines, deliverables, payments and licensing.
After establishing the backbone of the project, we dive in the history, environment, references and characteristics of your team, vehicle and discipline in order to provide a bulletproof solution to your requirements.
Every single creation of us has started on paper, where we can explore endless paths to choose the most adequate which the next steps will follow through.
With the definition of the fundamentals of the design, we can bring the sketches to life in the form of vectorial graphics, mock-ups or 3D renders, taking in consideration key aspects as visual identity, sponsor placement and visibility, brand image cohesion and development and possible limitations.
In this stage, you will get previews of the proposals and we expect your feedback. We are all ears for your thoughts, feelings and requests related of these previews, taking them in consideration to get to a satisfactory final product.
Once we get to a common point, the definitive concept is built and showcased to be reviewed.
Despite the design is in its final stage, this is the perfect time to request revisions prior to the final delivery, fine tuning the outcome of the project to maximize your success and satisfaction.
After everything is marked good to go, we elaborate and prepare the deliverables. These vary in each project, but here are examples of what we typically deliver in each service.
Livery Design:
Document with the process of the design, showcasing it and providing context to the decisions made within the design.
Mock-up of the design (2D or 3D, ask for availability in your case).
Print-Ready scaled resources in vector format.
Print and installation guidelines to ensure the correct display of the design.
SimRacing Livery Design:
Texture files for the specific game and car the design is made for.
High quality photos of the design on showroom and on track.
Brief explanation of the process and design.
Brand Image Design:
Brand guidelines document with information of variations, safe space, proportions, typography, colour palette and other recommendations.
Each logo variation in RGB and CMYK colour spaces, in raster and vectorial format.
Brand assets as social media resources, stationery designs, overlays, profile pictures...
Helmet Design:
Document with the process of the design, showcasing it and providing context to the decisions made within the design.
Mock-up of the design (2D or 3D, ask for availability in your case).
Reference guide for painter with Pantone colour references and precise instructions.
Vectorial resources for stencils and masking.